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Product Updates7 min readNov 15, 2024

Introducing Citation Tracking: See Exactly Where AI Gets Its Information

Today we launch citation tracking, a powerful new feature that shows you exactly which sources AI systems cite when discussing your brand.

EY

Ertuğrul Yalanız

Chief Technology Officer

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What is Citation Tracking?

Citation tracking is our newest feature that reveals the sources AI systems use when mentioning your brand. Unlike simple mention tracking, citation tracking shows you:

  • Which sources AI cites when recommending you
  • Source authority scores for each citation
  • Citation context (positive, neutral, negative)
  • Competitor citations for comparison
  • Why Citations Matter

    AI systems like Perplexity always cite their sources. Even ChatGPT's training data comes from specific sources. Understanding these citations helps you:

    1. Identify Influential Sources

    Not all sources are equal. Learn which publications and websites have the most influence on AI recommendations.

    2. Find Content Gaps

    See which competitor content gets cited and identify gaps in your own content strategy.

    3. Measure Content ROI

    Track which of your content pieces actually influence AI recommendations.

    How Citation Tracking Works

    Data Collection:

    Our system monitors AI responses across multiple platforms, extracting and analyzing all cited sources.

    Analysis:

    Each citation is evaluated for:
  • Source domain authority
  • Relevance to your brand
  • Sentiment context
  • Frequency across queries
  • Reporting:

    View citation data in your dashboard with:
  • Top cited sources for your brand
  • Citation trends over time
  • Competitor citation comparison
  • Actionable recommendations
  • Getting Started

    Citation tracking is available on all Pro and Business plans. To activate:

  • Go to Settings → Tracking Configuration
  • Enable "Citation Tracking"
  • Wait 24 hours for initial data collection
  • View results in the Citations dashboard
  • Use Cases

    Content Strategy:

    "We discovered that AI cited our 2022 research report 40% of the time. We're now prioritizing annual research to maintain this advantage." - Marketing Director, B2B SaaS

    Competitive Intelligence:

    "Citation tracking showed our competitor was cited from Wikipedia while we had no Wikipedia presence. We fixed that within a month." - SEO Lead, Fintech

    ROI Measurement:

    "We can finally prove the value of our content investments by showing which pieces drive AI citations." - CMO, E-commerce

    What's Next

      We're continuously improving citation tracking with:
    • Real-time citation alerts
    • Deeper source analysis
    • Integration with content management systems
    • API access for enterprise users
    Explore citation tracking in your dashboard today.
    ProductCitationsFeaturesTracking
    EY

    Ertuğrul Yalanız

    Chief Technology Officer

    Published November 15, 2024Updated December 24, 2024

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